399: Working on a joint venture with a housing association

Oct 12, 2020

The development 

This development of 183 apartments and townhouses in Colindale, NW9 was a joint venture between private developer U+I and charitable housing association L&Q.  

What was our involvement? 

This was another development where our involvement early in the development cycle meant we were able to contribute towards pricing strategy and marketing approach. The development went through peaks of activity over the course of two years, with a number of phased releases, and we were able to inject new impetus to sales at various intervals as a result of a marketing campaign focused on the specific needs of the development.  

What did we achieve for the developers? 

We maintained a strong sales rate through a challenging market and Stone Real Estate was made sole agents after six months based on our performance. We also supported and advised the developers over hurdles such as EWS1 (the External Wall Fire Review) in the face of extremely challenging market conditions.  

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