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Disrupting the industry when it comes to selling new homes

In its dealings with developers, as in all other areas of business, Stone Real Estate breaks with tradition. As founder Michael Stone says:

Time and time again, traditional and predictable agency sales strategies have failed developer clients – it’s time to challenge this and disrupt the market when it comes to brilliant sales of new homes.

Michael progressed from Head of New Homes at Greene & Co to become Director at one of UK’s biggest estate agencies Countrywide, where he built a team of experts in the new homes field. Michael has overseen the delivery of over 200 New Home developments to the market and in 2015 was awarded Best New Homes Agency by the Sunday Times Newspaper. His innovative and hands-on approach to the delivery and sales of New Homes has won him acclaim from some of the biggest house builders in the UK.

“We care as much
about selling the last few
apartments, some
months post-launch, as
we do the first apartment
released in the scheme.”

Michael has also always looked to deliver expert advice to a developer client covering everything from the beginning of the development journey right through to the very last completion, and the foundations of the business are built on this and the following:

  • Planning gains, best configuration of apartments
  • Branding and marketing of development
  • Delivery to market – different and not traditional
  • Digital plan optimising social media platforms
  • Sales strategy – optimising values in the scheme
  • Providing expert Lettings & Property Management advice
  • Purchaser exchange to completion journey
  • Handover on completion and brilliant customer service

Every development is a new
chance to prove our expertise

We treat every client instruction as if it is our very own development, exploring
every possible strategy available to optimise values and protecting it from quick
and easy wins (sales) that can damage it over the longer-term. We are
extremely proud of what we achieve for our developer clients and thrive on
outperforming the competition.

Let’s talk.

Stone Real Estate is a diferent sort of estate agency. We challenge the way other
agencies do business because we believe we can do better.

Developers we’ve worked with